The Trick to Keep Your Customers Continuously Purchasing From You: The Benefits of A Loyalty Program

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase from you? One way is to put in place a loyalty program that keeps them coming back for more.

A loyalty program is a great way to encourage customers to keep purchasing from you, make them feel special and reward and thank them for their continued business. Most loyalty programs involve rewarding customers when they buy regularly from you or have purchased a certain amount from you, whether it’s in free products or discounted future purchases.

For example, think of your local coffee place. Many local coffee shops have a simple punch-card loyalty program, where you purchase 5 coffees and receive your 6th coffee free. The reward, of the free 6th coffee, encourages people to keep coming back to the same coffee place to indulge in their caffeine kick.

Think about how you can encourage and reward your customers for their loyalty. Implement a loyalty program that rewards customers, through free products/services or discounts for future purchases, when they regularly purchase from you.

Want more tips on retaining customers and other money making marketing strategies? Check out this book here 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How to Increase Your Conversions With This Simple Trick

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same tricks can work. For instance, you’ve probably never seen a car advertised for $30,000. Instead, you’ll see it advertised for something like $29,995.

Amazingly enough, on that last example, some people will walk away thinking that the car is $29,000 in their head (even though they’re smart enough to know that it’s obviously $30,000).

In the past many marketers have used 9 or .99 to end the numbers in, but it seems that there’s been a growing trend lately that 7, .97, 5, or .95 seem to stand out even more and appear even less expensive. Crazy stuff, but it can definitely work. And it’s doubtful that you’ll miss those few cents after increasing your conversions.

So, consider adjusting your price points to end in 7, .97, 5, or .95 to make your prices seem cheaper and see how it helps increase conversions.

Looking for more tips and tricks to help increase your conversations? This tool shows you easy strategies to grow your conversation rate and help boost your business: BizFire's Free Funnel Maker & Analyzer.

How To Make Money Using Social Media

It takes a while to understand that social media sites are developed for more than just entertainment and de-escalation of boredom. You can make money through social media without selling anything. These platforms are, believe it or not, perfectly designed to be used as money-making machines. It may take you a little time and a lot of effort to get recognized by other social media users. You'll need to build an image and audience on social media. You'll need to build an audience and engage in an effective social media content strategy. Over time, as your audience grows and you accumulate more and followers a number of new income opportunities may open up to you, and you'll never have to create a store or start your own business if you don't want to. Once you have a substantial audience, here are some ways you can make money with your popular social media account:

1: Brand Promotion:

Some of the most effective marketing is done through ads and promotions online, but not all of it is pay per click advertising. Many companies will turn to famous and popular celebrities to promote or endorse their products. If you become a social media influencer companies may reach out to you for brand promotion deals. Companies know this is a great way, especially to reach a targeted audience.

Example: Look at Tecno Mobile who launched a Tik Tok campaign to reach out to teen users, which comprise about 90% of the website's audience.

2: Shout-outs:

Shout-outs, especially among young people and millennials, are becoming one of the most common social media promotion tactics. You find someone who is a highly influential social media personality with an audience that fits your target market and you get them to give a shout-out to their audience about your page or business. Not only can you gain new customers this way, but also followers and viewers for your other pages online. If you become influential enough on social media, other influencers and companies may reach out to you for a paid shout-out.

3: Selling Arts And Crafts On Social Media:

Millions, maybe even billions of social media users all over the world have a love for the arts. Who doesn't love seeing the creativity of another person in action through arts, crafts, and other special talents. Showing your creativity and talents in action and putting them on display is a great way to build a solid social media following if you do it right. In addition to getting the influence though, it also opens up the door to money-making opportunities. Many artists are already selling on Instagram, and Facebook is starting to break into E-Commerce as well. If you have talents and hobbies you're good at and passionate about, you may be able to turn it into a social media business.

Keeping Followers Engaged With Content

Building a following and keeping a following on social media follow somewhat similar strategies, in they evolve the constant creation of content. You need content that is original, unique, and will keep relevant users engaged, and it has to be constant. Keeping up with all the content you need to keep your following strong can be demanding, but it's very much worth it, and made easier by user-friendly software like News Poster to help get you started with relevant content rolling on your page.

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How to Go From Having Customers Balking at Your Price to Being Ready to Buy – the Power of the Word “Only”

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word “only” before your pricing can increase your sales.

For example, if your price point is $97, instead write "Only $97." Psychologically, by putting “only” in front of the price, you are making little of the price, implying that it isn’t that big, and is a good deal.

While it may seem small, little tweaks can have a big impact on conversions. How we “frame-up” and train our customers to think about our pricing can influence their buying decision. By using the word “only” before your price (eg, “Only $97” vs. “$97”) it psychologically implies the value you are getting is greater than the small amount you are paying.

For more tips and tricks on increasing sales, marketing strategies and ways to make more money in your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to Improve Your Marketing and Create Hot New Products That Your Customers Already Want

How can you improve your marketing and create new products - products that your customers already want? Simple. Ask for feedback from your customers and see what the common themes are. What do your customers like most about your product? How can you focus on that more in your marketing? What do they believe that your product/service currently lacks? Think about how you can use their feedback to create a new/improved service and offer that to your customers.

For example, perhaps you have a business that creates websites and the common feedback that your customers give is that they wish you also helped rank their site on search engines. You could create an additional service, where for a monthly fee you help rank their website. If you don’t know how to do this yourself, you could always outsource this part, but white label it as your own service - you still make a profit on the service, but don’t need to do any of the work. You can offer this to your current customers, saying that due to their feedback and the demand, you’ve created this service to help them with what they want most.

Ask for feedback from your customers, specifically on what they like most and what they dislike most/wish you offered. Use the feedback, on what they like most, and highlight it in your marketing. With what they like least/wish you did, create an additional or improved service/product and offer it to your customers.

For more great marketing ideas to improve your business check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

Understanding the Importance of Schema

1: What is Schema?

Schema is best described as a type of language and coding system. It helps organize the data and shows more relevant results in search engines for the end user. This system began in 2011 and has widely been supported and used by several search engines like Yandex, Microsoft, Yahoo, and Google as an attempt to bring more pin-pointed results to their users.

Schema is often referred to as a markup system that is used to optimized websites. Essentially, it paves the way for search engines to interpret information and show the most relevant results.

Now, if you think that Schema doesn't apply perfectly to your website, you couldn't be more wrong. Schema can offer a variety of features that you perfectly image and optimize to your advantage.

The most surprising thing about schema is that it collects and displays every meager detail about the data you have questions about. For example, if you search for a specific hotel in your area on the Google search engine, you'll see every detail, including opening and closing times, availability, amenities, along with other relevent information that the hotel has for its customers on the Google search page.

2: What Is a Schema in Psychology?

The term Schema was coined by a psychologist named Jean Piaget in 1923, which means a plan or a scheme. He defined Schema as a structured knowledge of a person about affairs, entities, places, and people. Schema is more or less a map or blueprint that allows us to learn and gain knowledge more effectively. It helps people gain new knowledge on new subjects with greater ease.

As you build on the knowledge of people, places, entities, and events, things begin to make sense as we build a foundation with something similar to schema. In other words schema is a way to make things easier to learn by continually building on foundational knowledge. Consider your cellphone for instance. You know how to use the smartphone you have now because it follows a similar frame work to older models you had in the best. Once you have the frame work in place it becomes easier to build on that knowledge over time as cellphones became more complicated the new technology was easier to learn.

Schema is learning and the psychology could be best described as the building of knowledge through time and experience. Each experience we have prepares us for the next one, and incorporates more information into your schema.

When setting up your schema for your website you are assisting the end user in obtaining informative results about your website.

3: what’s the importance of Schema?

1: A website's schema clarifies to the search engine what you business is all about. Schema markups used by the websites are more visible and engaging than those without markups. And also makes the page eye-catching and informative with relevant snippets and images.

2: Schema markup assists you in the management of your business brand, when you change your brand name or add contact information like name, phone number, address, etc. it will let the search engines know and update accordingly.

3: If you are using a Schema markup to optimize a website, the search engine will recognize your business and will help the users by providing them the most relevant result for their search.

4: Schema markup optimizes the website and contributes to the rank of a website among top competitors. It also provides additional support to the users, which allows them to decide whether a website has what they want or not.

4: How does Schema affect Search Engine Optimization?

The use of the schema technique for SEO has countless benefits. It is important to use it on a perfectly tailored data structure within the efficiently formulated website that contains unique content. It takes the way your content is indexed and relays it to the end user in a way that is most helpful to them. When carried out the right way, you'll see an increase in traffic and user engagement. Schema markup constitutes a good chance to get your website ranked higher than those of your competitors.

5: WebFire:

So how do you create your own schema? It can be complicated when trying to set it up from scratch, however, you can make setting up a Schema easy! Shawn Casey and Brian Koz are two of the top internet marketers online today. After spending over $100k, they developed the most powerful SEO tool on the web known as Web Fire which is comprised of 22 SEO tools developed to optimize and rank your website. One of these tools walks you through the entire set up of a schema for your website. Take all the guess work out and get started today creating your schema today. Web Fire